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Cross Media Marketing

According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.

With a well designed cross media marketing program, you can connect with your target market through numerous media channels and see a significantly increased response rate.


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McClain Printing Co.
212 Main St. • PO Box 403 • Parsons, WV 26287
Toll Free 800-654-7179 • Phone (304) 478-2881 • Fax (304) 478-4658
E-mail mcclain@mcclainprinting.com


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